Forget 30-minute recipes. The new standard is 15 minutes, start to plate. Driven by burned-out remote workers who no longer have commutes to “save time” in other ways. The technique: pre-prepped aromatics, high-heat cooking, and “one-pan” logic. Think crispy chickpeas with yogurt, or garlic shrimp over instant couscous. No chopping marathons. No waiting for ovens to preheat. Cookbook sales show “express” titles outselling traditional ones 3-to-1. The winning formula: five ingredients, one pan, zero stress. Dinner shouldn’t feel like a second job.